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Case Study – Rock Regional Hospital

Hospital’s Website Views Increase 2194%

Rock Regional Hospital

Hosptial Size: 48 Physicians

Specialty:  Hospital

Locations:  Derby, KS

The Challenge

Create community awareness of a new hospital in Derby, Kansas through online marketing.

Our Strategy

  Website with SEO value

  Google and Facebook Ads targeting people in 25 mile radius

  Expand social media presence

Rock Regional Hospital contacted us before construction began on their new hospital. The development of a new hospital is a long term process, so rather than waiting for the building to be completed and the doors to open, we grew an online community of followers and created excitement for the opening of the new center through social media. We developed a new website and optimized it to show up for the keywords people within a 25-mile radius of their location use when they are searching for the services they offer on Google and Bing.

Results

  Grew from 392 website visits to 8,991 website visits a month in only 2 months

  Grew from 108 organic Google visits to 2,132 organic google visits in 2 month

Within two months of opening Rock Regional Hospital, their website traffic increased by 2,194% and Google listing views increased by 1,874%. Their social media presence has consistently increased each month, reaching thousands of people within a 25 mile radius each week.

Let’s Talk Socials

In the last year

  946+ new social media followers

   227,196 people reached in 6 months

  20,714 people engaged in 6 months