Case Study – Michael Cohen
Michael B. Cohen & Associates
Firm Size: 1 Lawyer
Specialty: Elder Law
Locations: Dallas, TX
The Challenge
Fill up estate planning workshop with 30 new leads every 3 weeks. Rank #1 on Google for Medicaid planning and elder law.
Our Strategy
Website with SEO value
Google and Facebook Ads targeting correct audience
Publish weekly podcasts to Soundcloud, Spotify, and iTunes
The workshops used to be once a month but they were selling out two months in advanced. The firm now schedules a workshop every three weeks. Every workshop is sold out one month in advance, with a waiting list. According to our client, each year, the firm’s highest return on investment has been the services Life in Motion provides.
Results
Grew from 1,000 website visits to 5,000 website visits a month
Estate planning workshop reaches full capacity every three weeks
2000+ organic Google visitors each month
2,964 podcast listeners
Let’s Talk Socials
Since working with us:
101+ new social media followers
36,754 people reached in two years on Facebook
2,855 people engaged in two years
2,964 podcast listeners