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In the world of social media, there are so many different trends, schools of thought and myths out there that anyone can fall victim to. Simply put, with social media it can be difficult to tell what the truth is and what is more of a social media...

As we begin welcoming in 2020—there is a lot to be excited about with the new year, particularly when it comes to some of the new social media trends we will be seeing. Social media has not only once again made a giant impact on...

When it comes to expanding your online presence in today’s market, there is still no better tool than search engine optimization (SEO). Even though SEO has been around for a long time, it is still extremely important when it comes to getting your website to appear on Google search...

Is your social media strategy to share posts from other websites? I get it, the content is good, and you feel it will be of value to your followers. It will also save you time not having to write it, correct? Wrong! The reason this is...

If you aren’t yet familiar with the term social listening—it is one of the biggest and most important movements in the world of online marketing right now. Simply put, social listening allows businesses to learn about their customers’ social behavior. This can mean anything from what...

Chances are, you have heard about the highly publicized Google+ shut down. However, while many people have been hearing about the shutdown, not everyone really knows what it means and how it can impact their personal and professional use of the platform. Google+ was shut down due to...

There is no denying that Instagram is one of the biggest and more used social media platforms out there today. Every business owner looking for a strong social media presence needs to have a great Instagram account. However, this isn’t always as easy as it...

A well thought out social media campaign can be one of the best tools that you have to help grow your business and promote your company. Developing the right content is the first step to developing any successful social media campaign, however, it is only...

Ever since it first burst on to the scene, it has been one of the most utilized social media platforms in the world, not only for individual users but for businesses as well. When it comes to creating a Twitter content strategy for your business,...