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When it comes to promoting your own business, every company owner knows it is essential to put your best foot forward. This is not only true when it comes to how you interact face-to-face with your customers—but how you present yourself online. It is crucial...

Consumer Reviews allow a business to thrive in today's technology-centric world, but they can also be the cause for a business to fail if not managed correctly. The key is to promote positive reviews and show empathy when dealing with negative ones. HubSpot Research found that consumers...

Online reviews are extremely important for any business, no matter what industry you may be in. Most small to medium companies know first-hand just how devastating a bad online review can be, yet most business owners don’t know what to do when they receive one....