In the dynamic realm of digital marketing, where analytics and metrics often take the spotlight, it's easy to underestimate the influence of emotions in PPC (Pay-Per-Click) campaigns. However, the question arises: can tapping into the sphere of human emotions genuinely enhance the effectiveness of your...
It’s critical to be intelligent with your financial decisions when advertising your brand. If you spend too much and have no success, it’s like throwing money away. However, it can be tricky to determine the best way to stretch your dollar. How can you get...
When you work in advertising, making a mistake can be a terrifying experience. Something went wrong or something was shown too soon. Having things go right is usually wanted by brands to make sure that they don’t get criticized by their audience. But did you know...
When COVID hit, businesses were forced to evaluate every expense they had to weather the shutdown. With the uncertainty of the length of this shutdown, consumer's behaviors and buying patterns are challenging to predict. Now that we have almost three months of consumer data, we...
We get bombarded with commercials nearly every day—whether they are Hulu ad breaks, ads in the middle of your favorite podcast or countless commercials interrupting your live TV viewing experience. Commercials are a part of everyday life, and while it can be easy to not...