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When it comes to developing your brand identity, there are so many things that go in to the process. You want you brand to stand out, to be consistent and of course, you want it to have a human approach. Humanizing your brand is an essential component of...

Consumer Reviews allow a business to thrive in today's technology-centric world, but they can also be the cause for a business to fail if not managed correctly. The key is to promote positive reviews and show empathy when dealing with negative ones. HubSpot Research found that consumers...

Search Engine Optimization and Pay Per Click advertising are both effective methods for generating consumer buzz, but they encompass different approaches. Both strategy's yield similar outcomes, and there are pros and cons to each depending on what the organization aims to accomplish.  SEO Pros and Cons Search...

Most small businesses know that having a website is important. It can help them establish an online presence, is a great marketing tool and is essential for reaching new customers in today’s digital age. However, the technology industry is always evolving and one of the biggest...

When it comes to expanding your online presence in today’s market, there is still no better tool than search engine optimization (SEO). Even though SEO has been around for a long time, it is still extremely important when it comes to getting your website to appear on Google search...

Most small businesses know that Facebook can be a powerful tool when it comes to marketing your business. The great thing about Facebook is that it can help you create stronger connections with your current or potential customers and establish more of a relationship with...

In today’s digital age, it is more important than ever for small businesses to have a strong online presence. Even if your company isn’t involved in e-commerce, having a strong website, social media site, and informative online content can make all of the difference in...

Interested in learning more about A/B Testing? This is a popular, and effective method for helping you figure out the best online promotional and marketing strategies for your business. The best thing about A/B Testing is that it can be used to test everything from your...

A strong SEO strategy is always an important component in any successful online marketing strategy. However, the most important thing to remember with SEO is that it is constantly changing. From tactics and strategies, to the formulas search engines are using, SEO is always developing and if...

Owning and running a small business, no matter what industry it may be in, is extremely complex and can be very difficult. As you continue to try to keep your business up and running and as you keep growing and flourishing, it can be easy to lose...