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Marketing

Every business needs to have some type of marketing plan, and therefore some type of marketing budget. However, this is one of the most challenging business expenses to budget for, because the average business owner doesn’t have a great understanding of the costs of most...

Chances are, we don’t have to sit here and tell you how important e-commerce engagement is. After all, when it comes to marketing, there is nothing as important as forming a connection with the people who visit your website.  While most business owners know that e-commerce engagement is...

2019 is here, which means there will be new digital marketing trends that are going to shape and dictate the market.  While there is no official way to tell how 2019 is going to go or what the new year will bring—we do have some pretty...

The end of 2018 is just right around the corner, which means we are about to embark on a new year and all of the new trends that come with it.  For those focused on the marketing realm, the beginning of 2019 not only means...

Failing to plan is the same as planning to fail. When business slows down, small business owners tend to make knee-jerk reactions to marketing, and often those reactions do not produce as good of results as a well thought out plan will. As a small business...

When it comes to growing your business, there is no denying that one of the most important responsibilities you have is to convert leads into customers.  After all, in order to grow your business, you need customers. However, converting leads is often harder than it seems....

A great online marketing campaign can make all of the difference in the success of your business. However, when it comes to launching a new campaign and your attempt to get the attention of new customers—you likely have one major decision in front of you: whether...

Social media marketing is the key to helping your business succeed. With 77 percent of Americans having a social media profile, you are bound to come across your ideal audience. Many businesses strive to increase their engagement on social media, but it’s not easy. Here...

When it comes to search engine optimization (SEO) most people know that keywords are essential to making sure that content gets picked up by different search engines. However, what many people don’t realize is that images can be just as powerful when it comes to...

LinkedIn has long been a valuable resource for those in the professional world, providing a comprehensive platform for making and keeping business connections. However, LinkedIn is now about more than just adding contacts to your professional network, with their new ad update, LinkedIn can help...