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Marketing

When COVID hit, businesses were forced to evaluate every expense they had to weather the shutdown. With the uncertainty of the length of this shutdown, consumer's behaviors and buying patterns are challenging to predict. Now that we have almost three months of consumer data, we...

It seems nearly every industry took a hit in some way or another during the COVID-19 crisis, especially during April. As the state of Texas begins to reopen in phases, we have been assessing what steps businesses – especially those with unique specialties that either...

As a business owner, you probably already know that your website serves as much more than just a pretty introduction to your company. When someone visits your website, they are likely looking for one of two things: specific services or answers to their questions. The...

Business branding is as vital to a business as the name, location, and service offering, especially when you have made any marketing effort or spent any advertising dollars to promote your branding. Your brand is your identity and is one of the first things a...

There are so many busy small business owners in today’s market that are back and forth over the idea of starting a website. Many businesses, such as doctor’s offices, were once able to thrive entirely on word of mouth and referrals—yet in today’s web based market, that can’t be...