fbpx

Author: Life in Motion

Over the last few years, Instagram has developed from a picture-sharing social media app to one of the most unique and complex platforms out there. Today, the platform has much more of an advertising feel with everyone from influencers to brands using images to help sell and promote everything...

Ever since the term “social media” came into our modern world a few years ago—nothing has been the same. However, in addition to bringing about new ways of communicating and new forms of engagement and advertising—social media has also developed a new type of language.  As social media...

There is no denying that social media has become one of the most utilized forms of communication in our world today. And while many people use the platform for social interactions—now more and more businesses are realizing it is one of their most valuable tools for reaching out...

WordPress recently launched their core version 5.2.3 and this security release has brought about several important changes and important fixes. While some of these changes may seem nominal at first, they are actually quite important when it comes to the safety and security of your website. These WordPress changes are...

When it comes to employing a brand-new marketing strategy for your company, it is easy to get overwhelmed by all of the new marketing trends, approaches and philosophies that are out there. With all of the different marketing approaches, it can be easy to get swept up by...

If you have been on social media anytime recently, chances are, you are familiar with the term “influencer.” Although influencers as we know then haven’t been around too long, they truly are a dominant presence on many social media platforms today. However, while you may be familiar with...

When it comes to developing your brand identity, there are so many things that go in to the process. You want you brand to stand out, to be consistent and of course, you want it to have a human approach. Humanizing your brand is an essential component of...

Consumer Reviews allow a business to thrive in today's technology-centric world, but they can also be the cause for a business to fail if not managed correctly. The key is to promote positive reviews and show empathy when dealing with negative ones. HubSpot Research found that consumers...

Search Engine Optimization and Pay Per Click advertising are both effective methods for generating consumer buzz, but they encompass different approaches. Both strategy's yield similar outcomes, and there are pros and cons to each depending on what the organization aims to accomplish.  SEO Pros and Cons Search...

Most small businesses know that having a website is important. It can help them establish an online presence, is a great marketing tool and is essential for reaching new customers in today’s digital age. However, the technology industry is always evolving and one of the biggest...