MEET THE TEAM
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  • Heather Frigaard
    Heather Frigaard
    CEO
  • Deven Frigaard
    Deven Frigaard
    CFO
  • Coming Soon
    Coming Soon
    Graphic Design Intern
  • Tirzah Kyle
    Tirzah Kyle
    Marketing Assistant
  • Susie Wahlquist
    Susie Wahlquist
    Creative Assistant
Heather Frigaard
CEO

Heather Frigaard is a relationship marketing expert with over 20 years of marketing experience. She began her corporate career with a Fortune 500 company where she was instrumental in the national expansion of the company, including opening a new regional market in the state of Texas.

Heather embraced her entrepreneurial spirit by launching a direct sales business in 1999 where she developed a sales team of over 160 women. Although Heather achieved annual retail sales of over $400,000, she was driven to start her own company, living by the philosophy, “I don’t want to work for Mary Kay, I want to be Mary Kay.”

Through coupling extensive experience in business mentoring and consumer behaviors, along with superior marketing skills, Heather founded Life In Motion in March 2011, a full service marketing firm. Life In Motion has assisted hundreds of companies in increasing their ROI and developed a loyal customer following while playing a key role on their journey to becoming experts in their industry.

Heather is happily married to her husband and has two beautiful children. She spends her free time on the football and basketball sidelines, supporting her children in their athletic ventures. Heather strongly believes that businesses have a responsibility to give back to the communities they serve. Heather and her family are avid supporters of the Community Store House, St. Jude’s Children’s Hospital and various programs which support the courageous military members and veterans of this country.

Deven Frigaard
CFO

Deven Frigaard has over 20 years of experience with a national Fortune 500 company where he was a senior manager. He hails from Washington state and moved to Texas in 2000 to follow new opportunities with the expansion of his company.

Deven’s professional passions lie in the responsibilities that come with success and at times, failure. He firmly believes that if one remains true to their passion, prosperity and fulfillment will follow. Deven is driven by the success of his clients and the knowledge that his efforts are instrumental in the achievement of someone’s dream.

In his spare time Deven enjoys watching his children, play basketball and football and spending time with his wife, Heather. He enjoys charitable work and actively participates in programs for the advancement of several organizations such as Saint Jude’s Children’s Hospital, the Keller Community Storehouse and Christ’s Haven.

Coming Soon
Graphic Design Intern
Tirzah Kyle
Marketing Assistant

Tirzah is our administrative rock star! She was born and raised Wisconsin, but was drawn to the warmth of the south and moved to Texas as soon as she could. She gained her Bachelor’s in Business Administration at Dallas Baptist University and has grown in her administrative abilities through working in various positions over the last few years. She loves taking the utmost care of clients and has a passion for organization for success. In her off time, she loves soaking up a good book, enjoying the outdoors or hitting up the gym with her husband.

Susie Wahlquist
Creative Assistant

Susie is the Creative Assistant at Life In Motion. Originally from Boston, MA, she loves seafood, the Red Sox, and the ocean. She attended Brigham Young University in Provo, UT, and received a BS in sociology with a minor in editing. After deciding that they really didn’t like the snow in UT, Susie and her husband moved to Texas in 2014. Before finding Life In Motion, she worked as a freelance editor and designer and in the Creative Services Group at one of the Big Four accounting firms. Susie brings to the table her editing skills, enthusiasm for design, and determination to deliver high quality products to clients.

She spends her free time in the outdoors, curled up with a good book, or (admittedly) catching up on Netflix. She enjoys writing and traveling, and was able to travel to all 50 states before turning 18.