Think through what your competitive edge is. What makes you different from your competitors? Why would someone pick your company over someone else’s?
Think about your main vision, goal, and purpose of your business. Your marketing, branding and identity should match.
It’s also a good idea to gather the marketing strategies you’ve used in the past to gain clients, what worked and what didn’t, and why.
Finally, is your business plan ready to embrace growth? If you were to increase your sales and customer base by 20–50%, do you have the proper systems in place to manage that growth? If you start to gain momentum but your business isn’t equipped for it, it could be devastating for your company’s reputation.
We love talking to our clients through these questions! With over 20 years of marketing experience under our belt, we’ve learned the ins-and-outs of the marketing world and we’re ready to help you figure out the best marketing solutions for your business.