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July 2016

Happy Birthday, America!!

For this year's Independence Day, check out this awesome patriotic ice cream cake that you can add to your 4th of July treats! What You’ll Need Cooking spray 1 16 -to-18-ounce box white cake mix (plus required ingredients) 28 drops royal blue gel food coloring 4 drops violet gel food coloring Unsalted butter, for the pan [...]

June 2016

Is the Number of Followers or Likes on My Social Media Page Important?

By show of hands, how many of you have visited a competitor’s social media site only to feel defeated because they had more followers or likes than you? Okay, I can’t see who raised their hands, but I’m going to guess that if you didn’t check your competitor’s social media before you started reading this, [...]

Reputation Management—What Do I Do When I Get a Negative Review?

When companies begin to push online marketing one of their strategies, we recommend that our clients ask their satisfied customers to give testimonials and reviews. A lot of consumers will work with a brand based on the number of positive reviews they have online. The downside is that you are also opening yourself up to [...]

Social Media Engagement vs. Activity: How Frequently Should I Post?

This is a very hot topic, and one that tends to be very controversial. Most “experts” are going to quote what they heard from another “expert” and say, therefore, it must be true. My opinion in this post is based solely on my own experience and results I have received on behalf of my clients. [...]

What Is SEO (Search Engine Optimization)?

When you enter a search term (also known as a keyword) into Google, Google then scours the internet for content (i.e., wording) related to your keyword. Think of it this way. If every company has a product, then Google’s product is information; therefore, Google has a vested interest to provide its customers with the best, [...]